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You may ask, "Who is Carlo Ametti?"

Well... Nobody really knows Carlo Ametti - but to those who have glimpsed a persona - he would appear to be a very private, reclusive Italian gentleman - almost an enigma who has shunned fame and fortune.

We see him as a 58 year old Italian, of noble birth, his skin tanned by the Mediterranean sun and his face weathered by the cold of the Alps combined with northerly winter winds.

Born, we believe, in the hill country of Tuscany - from whence his love of fine wine and good food would originate - he studied in the land of the masters and spent much time in Florence and around the Amalfi coast.

Travels throughout the world in his younger days would explain his developed love affair with the art of beach and coast.